Tuesday 20 October 2015

How Netflix shifted the goalposts

Abraham Attah and Idris Elba


Netflix parked its tanks on the lawns of the TV networks with its mini-series House of Cards; with Beasts of No Nation they are now parking their metaphorical tanks in the foyers of multiplexes all over the world.

Netflix makes its first foray into original movies with this occasionally harrowing but also at times plodding story of boy soldiers. It follows a fairly well-trodden path in the wake of Hotel Rwanda, Shooting Dogs, and City of Men as our young hero Agu deals with a childhood torn away by civil war.

Agu and his family live in an unnamed African state which is at the heart of a revolutionary struggle. When his mother is sent to safety Agu is left behind but with his father and brother they join the other men in defending their homes. The fight does not last long; his father and brother are quickly killed and Agu flees into the jungle.

Coming across a ragtag band of child rebels led by Commander (Idris Elba), a warlord with Messianic pretentions, Agu becomes one of Commander’s favourites. After a brutal initiation ceremony he is accepted as a fully-fledged soldier and promoted to Commander’s team.

This is a Lord of the Flies story about a loss of innocence and the battle for the soul of a young boy. It has a number of powerful moments but at 2 hours and 20 minutes it could easily lose half an hour with no loss of impact.

Directed, written and shot by True Detective’s Cary Fukunaga the film is firmly in the naturalist tradition with lots of long takes and not much happening. The real wonder is in the visuals. Fukunaga was also responsible for processing and he was inspired by the look of late 20th century combat photo-journalism. The care and attention he has lavished here means that in places the film has the organic richness of the pictures of Don McCullin.

Fukunaga cast real-life Liberian rebels in the Commander’s band for authenticity but the most honest and authentic performance in the film comes from Abraham Attah as Agu. He is completely compelling in contrast to Elba who gives his usual one-note performance but with a slightly different accent.

After some success in the festival circuit Beasts of No Nation is attracting early Oscar buzz. Not wishing to be harsh, if this is an Oscar contender then we have a fairly barren three months ahead of us. Netflix don’t care really; what they want is the perception of quality around this film.

They spent $12 million to acquire the distribution rights secure in the knowledge of what would happen next. The plan was to release the film theatrically exclusively for a week in a couple of cinemas – thus ensuring Oscar eligibility – and then release it day and date in other cinemas and on Netflix.

As they must have known would happen cinema chains boycotted the film, it played on barely 30 screens in the United States and was a resounding box office flop. None of that matters because the film is being talked about and so is Netflix and when you consider they spent $100 million on House of Cards, a $12 million investment here makes good sense.

Looking to the future what Netflix have done is significant, especially in the week when the release of the new Star Wars trailer almost breaks the internet. The company doesn’t release audience figures but it’s a safe bet that more people will stream this film than would ever go and see it in a cinema. Perhaps I’m wrong but it doesn’t strike me that there is a vast unsatisfied army of Idris Elba fans out there.

But a marker has been put down which must surely end up in a two-tier distribution system. The Star Wars and summer blockbusters of this world will have the cinemas to themselves, but niche films like Beasts of No Nation now surely have a new route to market and that must be a good thing for innovation, diversity, and imagination.

The theatre owners may appear to have won the battle this time but Netflix have deep pockets and my feeling is that they will win the war.


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